Instructions for Semester Extra Credit

There’s a reason why I provide Extra Credit opportunities for this class. It certainly is a great way to earn a few extra points especially if you feel you are falling a bit behind or if you want to definitely secure that A if you are already doing pretty well.

The most important thing for me is not just your grade. Here are my objectives and instructions to achieve extra points for this class.

Objectives

1. To allow students to advance their learning by contextualizing concepts learned in class.
2. To promote students’ ability to take initiative in their own learning and at their own pace by providing them opportunities to explore, research and discover new things on their own.
3. To provide students opportunities to excel.

ALL EXTRA CREDIT MUST BE COMPLETED BEFORE DECEMBER 6 

Extra Credit Projects

1. New Social Media Tools

Overview

Research and discover new and emerging social media tools to help leverage online communications tactics with the groundswell. Students will identify new social media tools and platforms and share them with the class. Tools may not include Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr or LinkedIn. Students have the opportunity to present up to 3 tools this semester. Each presentation is worth 5 points.

Instructions

1. When a student identifies a new and emerging social media tool, they will first email me at dmaguigad@colum.edu and provide me the following information:  The name of the tool, why they think it can leverage tactics with the groundswell, and whether or not they have been using the tool.
2. Once the tool is approved, I will give you a specific date to present your new tool to the class. It will most likely be at the beginning of the following session.
3. Present your tool to the class. You have between 3 to 5 minutes (no more than 5 minutes) to present the tool, how it works, which social technograhic profile it benefits the most and how you think it can be used to leverage communication with the groundswell for a business or organization.
4. Once you deliver your presentation, you will receive your 5 points towards your final grade.

Total possible points achievable: 15 points

2. 40 Ideas For Your Social Media  Plan

Overview

Read the Salesforce eBook 40 Ideas For Your 2013 Social Media Plan from cover-to-cover. Once complete, provide a brief response to your reading on your blog, then choose three of the best ideas you think you could implement with your semester client based on their business goal and your proposed social media strategy.

Instructions

1. Download the E-Book 40-IdeasSMPlan
2. Read the document from cover to cover
3. Write a brief response to your reading on your own class blog on WordPress
4. Choose three of the best ideas presented in the ebook that you can use for your semester client.
5. Explain each idea, explain why it would work and how you would implement it.
6. Once complete, email me the URL of your response with the phrase “EXTRA CREDIT” in the subject line.
7. Once reviewed by me, you will receive your extra credit points.

Total possible points achievable: 20 points

3.  Social Media Marketing Industry Report 2013

Overview

Read Social Media Examiner’s annual Marketing Industry Report and discover what Marketing and Communications professional are thinking about regarding how social media is impacting the industry. Provide a response to your reading and answer three of the questions marketeers want answered on page 6. Be insightful and think through answering these questions strategically.

Instructions

1. Download the report SocialMediaMarketingIndustryReport2013
2. Read the document from cover to cover
3. Write a brief response to your reading on your own class blog on WordPress
4. Choose three questions to answer on page 6 of the document. Be insightful and strategic, as if you were talking to a future employer and these were the questions they were asking you in a job interview.
5. Once complete, email me the URL of your response with the phrase “EXTRA CREDIT” in the subject line.
6. Once reviewed by me, you will receive your extra credit points.

Total possible points achievable: 20 points

• ebook
• extra credit
• report
• tools